ICEBERG EXPO:

Exhibition stand construction for Labelexpo Europe 2025 in Barcelona

When Labelexpo Europe 2025 opens its doors from September 16 to 19 at Fira Gran Via in Barcelona, it will mark a new phase for the world’s largest label and package printing exhibition. This move, after years in Brussels, brings the event closer to southern Europe and sets the stage for more dynamic participation from new markets. With over 600 exhibiting companies and more than 35,000 professionals expected to attend, this edition promises to be one of the most anticipated industry gatherings of the year.

Amid such international visibility, the way a company presents itself becomes even more crucial. Your exhibition space is not just a location on the floorplan—it’s your opportunity to start conversations, show innovation, and build meaningful business connections. A simple display won’t do; you need a stand that reflects your values and invites people to engage.

How stand design shapes your results

In an exhibition of this scale, where hundreds of brands compete for attention, what makes someone stop at your booth often comes down to design. A stand needs to communicate quickly and clearly what you offer, while also being a place where people feel comfortable spending time. It should support both business objectives and visitor experience, working as an active tool rather than just a backdrop.

This is why thoughtful design matters so much. It’s not only about visual appeal—it’s about structure, layout, flow, acoustics, lighting, and even how your team moves inside the space. A well-executed stand is practical, attractive, and above all, intentional.

What we do at Iceberg Expo

At Iceberg Expo, we specialize in designing and building custom exhibition stands from our base in Barcelona. With over 15 years of experience, we’ve helped brands from across Europe and the EMEA region showcase their work at trade fairs that demand precision, creativity, and results. Our focus is to translate a company’s story and strategy into a physical space that invites connection.

Our team includes architects, designers, project managers, and on-site supervisors. We manage each project from concept to delivery, always tailoring our approach to the client’s unique goals. Whether it’s a product launch, a brand refresh or an annual meeting point for partners, we approach each project with fresh ideas and practical insight.

Our process and philosophy

We believe that every stand should be as unique as the company behind it. Our process begins with listening—understanding what matters to you, what your priorities are, and what kind of experience you want to create at the event. Once we have that clear, we move into design, considering layout, visitor flow, communication goals, and technical requirements.

Everything is produced locally in Barcelona, which gives us full control over the quality and timing of the build. This is especially valuable when working at Fira Gran Via, where we’re familiar with every detail of the venue’s logistics and regulations. Our on-site teams have handled setups for Mobile World Congress, ISE, Smart City Expo and many other major events, giving us an edge in both speed and problem-solving.

Sustainability as part of the design and Iceberg Expo knows

Exhibition design also has a responsibility to the planet. That’s why we actively incorporate sustainable practices into our work. Many of our stands are built using recyclable or reusable materials, and we prioritize modular systems that reduce waste and allow for long-term use. We also help clients make sustainable choices in lighting, graphics, and even shipping.

Sustainability is more than a box to tick—it’s part of how modern brands communicate values. Our role is to make that message visible and credible through the materials, finishes, and overall design approach.

Working with a local team matters

Choosing a stand builder based in Barcelona brings real advantages, especially for international companies unfamiliar with local requirements of stands construction for Labelexpo 2025. We know the exhibition center, we speak the language, and we’re always close by during the planning and the build-up. That proximity means faster reactions, fewer misunderstandings, and a smoother workflow overall.

Beyond logistics, it also means working with a team that understands cultural nuance and the high standards of European trade shows. We know how to balance creativity and compliance, how to keep things flexible when needed, and how to make sure deadlines are not just promises but realities.

5 Offices

To serve our customers

360º service

Design, construction, assembly and disassembly

24/7 Support

+200 Projects

We have extensive experience!

Time to plan is now

Labelexpo is one of those events where things move fast, and right now over 90% of the exhibition space has already been reserved. Waiting too long to define your stand project can limit your options—not just in terms of location, but in design possibilities. The earlier we start, the more flexibility we have to create something meaningful and efficient.

We’re already working with clients for Labelexpo 2025, and this is the perfect moment to begin defining your brief. Whether you’re looking for something bold and immersive or practical and versatile, we can adapt the design and production to suit both your needs and your timeline.

What our clients value

Most of the brands we work with return to us for one reason: they know we’ll make it happen. From first concept to final delivery, we stay involved and focused. We don’t outsource responsibility, and we’re there in person when your stand goes up. If a problem appears, we solve it. If something needs adjusting, we fix it. We treat every project as if it were our own brand on the show floor.

The result is a process that feels personal, efficient, and reassuring. We’re not here to impress you with technical terms or buzzwords—we’re here to build something real, together.

Get in touch

If you need stands construction for labelexpo Europe 2025 and want to work with a team that brings creativity, reliability and experience to the table, we’d love to talk. Let’s create a space that brings your brand to life, meets your business goals, and feels like it belongs.

https://www.labelexpo-europe.com/

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